Tuesday, October 19, 2010

Acer denied the acquisition of Gateway


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銆??瀹濇潵璇佸埜鍒嗘瀽甯堟灄缇庡姝ゅ墠鏇捐〃绀猴細鈥滃畯纰佸湪缇庡浗鍜屾棩鏈競鍦虹浉瀵硅杽寮憋紝鍥犳锛屽畯纰佸緢鍙兘骞惰喘Gateway鎴栧瘜澹?銆傛涓句笌瀹忕鐨勬暣浣撴垬鐣ヤ簰琛ャ?鈥?br />
銆??浠婂勾3鏈?2鏃ワ紝銆婂崕灏旇鏃ユ姤銆嬬巼鍏堟姤閬擄紝绉板畯纰佷粖骞磋鍒掑苟璐竴瀹禤C鍘傚晢锛岃?鐩墠姝e湪瀵绘壘娼滃湪鐩爣銆?闅忓悗鏈夋秷鎭О锛屽畯纰佸彲鑳藉苟璐璆ateway銆?鏈?1鏃ワ紝Gateway鍙戣█浜篋avid Hallisey瀵规缁欎簣浜嗗惁璁わ紝绉板苟鏈笌瀹忕鍟嗚骞惰喘浜嬪疁銆?br />






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Wednesday, October 6, 2010

Sichuan Instrument flow meters: precision production of personalized quote



Flow meter, general manager of Tang Qin said: "In the past month, when the production needs of the 500 table every day to work overtime; now (on the information system after) the monthly production of 800 sets of tables, they need not work overtime! By K/3ERP of careful planning, personalized management, process tracking control, which greatly accelerated the reaction rate on the market.

Toshiba representative said in flow meter: "In the past week Flowmeter Toshiba to provide production data to reports, at least 2 days in advance is necessary to the production line, warehouse inventory calculations; on the Kingdee K / 3 system, the time can be extracted from the system the most real and most accurate data. "

People's curiosity is whether what kind of management system for flow meter has been so much change?

Chongqing Sichuan Instrument flow meter is the largest instrumentation companies in China - China Silian Instrument Group Co., Ltd. Chongqing Sichuan Instrument Factory directly under the branch, flow meters in China specializing in the development, manufacture and sales of high-tech key enterprise The main products are electromagnetic flowmeter, VFC-type vortex flowmeter, etc. to achieve world-class performance.



Vortex Flowmeter



Electromagnetic Flowmeter

Confusion Flowmeters

Flow meter products has widespread applications, variety, involving industrial and agricultural production, scientific research, national defense, education and medical care of many areas of the national economy. Total products are 13 categories, 145 small classes, more than 800 series, 16 000 species, accounting for machinery industry 1 / 4, instrumentation industries for the performance of high-precision, high sensitivity, high reliability, high adaptability to environment etc., so order more quantities of small, according to user demand is the production characteristics of flow meter.

Flow meter has been attached great importance to high-level information technology, previously with Kingdee in the financial, logistics management, and cooperated well. But with the development of production, customized products, significant increase in the production of model-order management of a higher demand. At present, some difficulty is gradually reflected and affected the daily production operations, flow meters need to establish a comprehensive, integrated management information platform to address the current sales and production departments, some management issues: As the manual calculation of offer, need to shop or warehouse view to a relatively effective information, slow response to market information, very easily lead to lost orders and delay; plans to issue more slow and error seriously affected the delivery time, there have been delays because of one or two parts create a group of millions of goods not shipped, causing huge losses to the company; production process control difficulties, production scheduling and quality management a great deal of influence.

Personalized Quote

Since 2004, flow meter has Kingdee K / 3 ERP system, gradually covering enterprise production, supply, sale, storage, human, financial, material and other enterprises in various sectors, the implementation of integrated management, the establishment of a sound management system, reaching higher level of information.

Flow meter information manager Wang Peng said: "In the absence of prior use Kingdee BOS, in the K / 3 system, sales management, sales quotes, only use have been identified in the price or only a simple operation. However, many of our customers to offer, the actual calculation is very complicated. Sales only in the system is completely customized according to customer needs, enter the customer requirements of the various parameters, and then calculate out the offer by the system. is now using the BOS has developed a personalized quote Liu Cheng (see Figure 1), fully meet the different needs of customers purchase orders quickly. "



(Figure 1)

According to Peng introduced, first in the K / 3 system as defined in the different product categories, diameter of base price, and work out lining, pressure, electrode, explosion-proof rating, conversion type, display, power supply, output interface, supporting law Lan, grounding rings and other accessories increases. This pre-configured in the system parameters, but also facilitate the rapid management.

Input need only select customers in the quote to the product category, then select the sensor associated attributes (such as diameter, lining, pressure, electrodes, explosion-proof rating, etc.); and then select the client to the converter type, display, power supply , output interface, supporting flanges, grounding rings and other accessories. Continue to input other increases, the proportion and quantity of downward adjustment of such information; Finally, according to set parameters and automatically calculates the price of the company. Flow meter has now been achieved by rapid calculation of each order formula: Price = (Class base price + the line converter base price + increase + the other increases the accessories) * Quantity * (1 - to float downward%), time to seconds clock.

"Then we Kingdee BOS resolved through the most disturbing quote difficult, slow, low accuracy problems, greatly improve the accuracy and speed of quote." Peng said, excited.

Fine production

"We also face a problem is the production monitoring, production of each order to that step? There any exceptions? Working procedure in which the problem? We hope to clear that," Peng said.

Operation K / 3 system for shop workers to more complex and difficult and the workload is huge. So think of using bar code scanner, so the operation can reduce the difficulty of shop workers and improve efficiency. When the products, the use of bar code scanner sweep tag on the K / 3 system records the information, and transfer to the next process, while providing reports display, easy to understand and monitor product quality.

Meanwhile, the flow meter using BOS to quickly develop a personalized tracking of production processes (see Figure 2), and in practice the application of well: when issued after the production task, K / 3 system automatically generates a single production tracking, workshop staff the working procedure done, scan the product bar code, and have anti-error warning function; and an operator can scan the processes responsible, the former a scanning process is not carried out the next process can not scan of the production process in order to achieve tight control.



(Figure 2)

First, the system administrator to add new products in the system, while maintaining the relevant material data and the corresponding standard model has been process and increase the BOM of the audit and use of real-time maintenance procedures and processes the data has been completed, which includes including working serial number, process name, the total processing time. When the planner split production tasks in accordance with the table number one, to ensure the realization of "one thing, one vote" system can be automatically generated by bar code label compilation. Then, the planner based on current inventory and delivery, assigned production tasks, the system will automatically generate the process tracking forms (including product codes and specifications, form number, contract number, the processes and procedures of the program into time, completion time and other information). Finally, the two bar code printing, a paste kind, a paste "process record card" to complete the rigorous process of tracking.

In the job shop process, also need to set the scan at a critical section in the node. In every process is complete, the operator on the use of bar code scanning, when scan the barcode, K / 3 system which can display the product code and specifications, the table number, contract number, purchase units, delivery dates, etc . Table body comprehensive display of the product corresponds to the Road Engineering serial number, process name, plans to import time, completion time, has completed the process of actual import, the actual completion time (of the working procedure of the actual import time and on a process of practical completion time), but also show the name of this working procedure. The actual import process is completed, the completion time is shown as empty. Operators confirmed, will be the current time as the server system processes the Road, recorded the actual completion time of K / 3 system. Scanning process and then into the next point, repeat the operation until the last process to complete.



If an abnormal process must be entered and the reasons for abnormal events. If the repair, then the K / 3 system, the information stays in this process, carrying out repair treatment, continue to scan this time and until the completion of follow-up process node. If abandoned, the system processes the end of this time track, and for the record (and a single entry scrap production tasks, planners will be fed in the calculation). Finally, after completion of a qualifying process, input product storage lists, you can view the complete production tracking results. K / 3 system shows the full details of the designated label production schedule, including the label of the process of production, process planning time, the actual completion time, abnormal events during the process, and notes information. Enquiries can be traced back to the label corresponding to the production task, but, more sales orders and other business information.



"In our fast implementation using Kingdee BOS after these processes, K / 3 system are reflected immediately, and Wang Peng said," We offer very fast and very accurate to ensure the best interests of the company. Production line tracking operation is simple, accurate, and can shop in the company displayed on the big screen, to achieve the production process monitoring. "

Application results

1, greatly enhance the efficiency offer

Before the ERP

Slow response to market information: first, the quote from the sale of back office and quote according to rely on manual selection of samples, made by hand calculation, can not respond promptly to customers. Second, the expected delivery needs and asked relevant departments check the existing components, parts, materials and production, often to go to the warehouse or shop floor view, and finally back to the customer. Time often need more than a day or half day, and also often inaccurate.

After the ERP

Rapid response to market: the price impact of a magnetic flow meter of factors, such as lining, flange, diameter, electrode, pressure, etc., had a list of quotes, access to relevant price list by 5 minutes of time.

Now only need to enter the bid model, obtained a price quotation system only takes a few seconds to raise its offer several times the speed. By MPS, MRP simulations, according to the demand generated by the analysis, you can determine delivery time in half an hour.





Simply enter the customer selection, the system automatically calculates the unit price.

2, the establishment of effective project management system

Before the ERP

Commission formally launched will be fed). Finally, after completion of a process qualified, single-entry storage products. Plans to issue more than slow and errors: manually assigned production plans, outsourcing plans, procurement plans slow, often half a day or several days, relatively large errors are also likely leave out plan and, at times he sent a , 20, led the entire wholesale and do not go out.

Under the plan the workload is very large manual, manual difficult to balance the needs of various materials, in order not to affect the production planner Wang Wang Hui Fang Da some quantity, leading to the coexistence of stock Chao Chu and Duanque of not supporting 鎯呭喌.

After the ERP

Fast and accurate planning system: ERP in the development of the master production schedule, the system automatically take into account sales, inventory, products, goods in transit, the amount of data has been allocated to ensure the accuracy of master production scheduling. After the implementation of ERP, production planning, materials requirements contract personnel decomposition, only 30 minutes of MRP / MPS planned operation, decomposition of the original order of the time reduced to 2.08%, to avoid a poor lack of material non-timely response.

3, real-time monitoring of production process

Before the ERP

Difficulties in the production process monitoring: With the continuous expansion of production scale, to be on every contract, each table is very difficult to track production, often to the shop to see kind of a Taiwan and Taiwan.

Before every Thursday to be reported to the Toshiba Corporation of our production, to arrange for several people to the workshop to a month statistics, and the survey results do not necessarily accurate.

After the ERP

Effective production tracking: workshop after the completion of a key process, direct scanning, and the persons to keep abreast of the Section of plant species in the products, quantity, quality, plant statistical analysis time was shortened.

Attached to the typical user Kingdee instrumentation industry

4 Joint Group Sichuan Instrument Factory

Castle Gas

Sichuan Instrument Factory 11

Electrical Instrument Factory, Chongqing Chongqing China

Chongqing Instrument Factory avant-garde

Chongqing Jian Instrument state

Chongqing Hydrological Instrument

Chongqing Institute of Industrial Automation Instrumentation

Shanghai Hi-Tech Precision

Mechanical & Electrical Co., Ltd. Dalian Burton

Shenyang Machine Tool Co., Ltd.







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Saturday, September 25, 2010

RUP tailoring principles and cutting process


RUP or Rational Unified Process, is a Rational software process developed products. The Unified Software Development Process also refers to the RUP, but removed the previous company name. This paper uses "Unified Process" and "RUP" as its full name and abbreviation.
I know on the current domestic industry are concerned about the issue: RUP tailoring principle of what is, is there any engineering of the RUP tailoring process. This article will discuss the above two issues. This view from personal experience that many, something has gone wrong, please treatise.
The first part of the tailoring principle RUP
First introduced the "software process is software," the well-known principle, and then specify the RUP tailoring principle is: the development of software process re-engineering.
First, the software process is software
Software Engineering Masters Osterweil in their paper "Software Processes are Software Too" in a strategically advantageous position to point out: the software process is software. Software has a development process, software process also has a development process; software development output software products, software production process of product development process; software development can be an evolutionary process, the software development process can also be an evolutionary process.
1. The software development process is a process
Software process is captured through the demand analysis, design, implementation, and testing activities, developed only. Discussed only briefly below. Software process development, the demand is the use of the software process, what is the purpose (high demand), which should be used to guide activities (demand); analysis and design means that the convergence between the activities and even parallel, the activities of output What products; implementation means that the process of documenting the software equivalent of software development coding; software development process is also testing, but in the mind run, and run twice higher-level instruction by using the brain is the acceptance testing.
Further, not only the development process, software process, and a complete software process life cycle. Because the software came out in the development process, there are delivered to maintain the process of upgrading until abandoned. Delivery is to implement software process, to guide the development of software projects. If the use of the software process and found wrong with the (bug, take corrective maintenance) or gaps (new requirements, scalability required maintenance), the original software process can be modified or enhanced. When the upgrade of its revised guidance also does not meet the needs of development, will be relegated to the end of the software life cycle process. Insert a way, the current is extremely strong in the CMM, "Software Process Framework and standards", as how to understand. From the "software process is software" point of view, CMM is the nature of the demand for software process development and testing program: CMM for each "critical practice" is a demand for software process development; As for the "key process areas" and " Key Practice Class ", from the perspective of the level of demand (see Wiegers landing Lina translation" software requirements "of the book), respectively, as" business needs "and" user needs "; CMM questionnaires, each question is testing the program one by one test case, test plan is developed in accordance with demand, CMM requirements and testing solutions to combo up. "CMM is the evolution of software process framework" is not difficult from a "software process is software" to find a sharp understanding of the perspective, that is: CMM process for all software development needs, based on the importance and interdependence, division of the priority , then the priority will be based on demand requirements divided into five groups, namely the initial level, repeatable level, defined level, management level and optimization of quantitative level.
2. Software process development process of product output
Software development software products output is a collection of procedures and documentation, then the output of the process of the development process of products like? Process finished form from there is some documentation. Products through the review process is institutionalized standardization documents, these documents to guide and constrain the software development process.
Process products must have four elements: feature elements (ie activity), behavioral factors (ie, through the dependence between the activities associated with the activity model constitutes, in fact, the classical development model of Figure Four basic models are the activities), organizational factors (ie, and correlation between the activities), information elements (ie products).
Look at RUP, the process of product is some documentation, a total of thousands of pages, are organized into a knowledge base online query. We look at its core concepts: roles, activities, work flow and work piece, did not leave the four elements with scope: the role of the people (of duty), parts or products, workflow involves the role, activities and artifacts of the model.
3. The software development process can also be an evolutionary process
To further prove that the software development and software development process of the similarity, we chose a very popular "evolution" concept to examine both. Evolution of development in the RUP called incremental development is the first step after step in the development of semi-finished products developed based on. Software developed by evolution, generally known as "fountain model." The software development process can also be used evolutionary development, especially the development of software process for large projects, due to software process complex enough, the evolution of development is necessary.
2, RUP tailoring principle
Explain the concept of re-engineering first, and then note that a re-engineering tailored RUP.
1. The concept of re-engineering
Re-engineering (reengineering) of existing software systems re-development process, including reverse engineering, new construction needs to consider and forward three steps.
2. RUP tailoring the software development process re-engineering
Since the "software process is software", then the process re-engineering concepts to software development also apply. RUP tailoring the story can say this: Rational has developed a RUP; we want to tailor RUP for a software project after, so we get on the RUP to reverse-engineering "RUP development needs" and "RUP design" and the document ; then consider our software projects are "demand for a software project software process"; Finally, compare the two requirements, draw "RUP design", software process engineering are being developed, "a software project software development process" .
Yes, "RUP tailoring the software development process re-engineering" point of view is indeed very instructive for us to develop the process engineering of the RUP tailoring and lay a solid theoretical basis.
The second part of RUP to reverse engineering
According to "RUP tailoring the software development process re-engineering" point of view, RUP tailoring of the RUP into reverse engineering, software process to consider the needs and process development of new works three steps forward. However, reverse engineering RUP only once, after the RUP tailoring process can be reused. Therefore, the author of "reverse engineering on the RUP" from the "project of the RUP tailoring process" discussed separately.
In addition, this article does not intend to elaborate on the process of reverse engineering project, it would be very large and very theorized. This approach is the reverse engineering process are listed in a subset of the output of products and each product's contents relate only to the core subset.
In fact, if not from a theoretical point of view, reverse engineering on the RUP is actually a process of understanding of RUP (RUP does not understand with no way to cut), therefore, the following description of the author of the RUP is a point to understand, initiate Please treatise.
First, demand
Rational RUP in the development of a master who needs time to capture first, they certainly capture the demand and ultimately, the following:
鈼?RUP will be a process generic enough products, cut right after the RUP should be suitable for most projects. (Functional requirements)
鈼?Using RUP as a development process, develop risk to be minimized. (Non-functional requirements)
Second, analysis
Next, the analysis would have been something like this:
鈼?development process by a variety of "activities" component.
鈼?Each "event" to produce different "products" may also be a variety of "activities" to produce a "product."
鈼?activities are business modeling, requirements analysis and design, implementation, testing, implementation, configuration and change management, project management and the environment. (RUP's nine core workflow)
鈼?products are: use case model, analysis model, design model, source code and test reports.
鈼?activities can contain sub-activities, sub-parallel between the activities can be, simply renamed the activities of the workflow, handle events renamed activities.
鈼?"products" can be finished or semi-finished products for the evolution, we simply finished and semi-finished products are called "artifacts."
Third, design
Next to design, would have been something like this:
鈼?In order to meet the universal requirements: Generalization of object-oriented thinking of reference (ie, parameterized or template), RUP framework only and has nothing to do specific projects.
鈼?In order to minimize the risk to meet the demand: the introduction of the concept stage and the iterative development model, to give developers enough opportunity cost too much to give up or adjustment prior to development.
Fourth, to achieve
RUP's goal that we all see, is that you can query the knowledge base online content is very rich.
The third part of the project-oriented tailoring process RUP
In RUP was reverse engineering, and better understanding of the RUP, the need for the two steps are the core of the process of tailoring RUP, this section presents a project-oriented solutions. First of all, to discuss the needs of the software engineering process development; and then discuss the positive development of the software engineering process, that is five steps; Finally, given a few instructions on the five steps, highlighting the five-step method is how to reduce the complexity of tailoring RUP nature. The following set engineered to RUP tailoring process, not universal, but it does have some versatility.
First, the software requirements engineering process development
Here, the demand for software process development projects can draw on the needs of software development projects, including the requirements capture, requirements analysis, writing requirements documents and needs assessment.
1. Requirements Capture
First of all, a clear project environment, then all involved personnel to the project to gather information. Project environment, including software type, software size, software, importance, quality developers, co-operation with the quality of those factors will influence future software development process. Project personnel involved, including users, developers, contracts and tenders and so on to determine, collect from them the requirements of the software process.
2. Needs Analysis
Research collected the requirements of the demand for the formation of coherent statements.
3. Preparation of requirements documents
The demand for structured presentation documented.
4. SRR
Organization from the top leadership, developers and others to participate in the assessment. If the assessment has not been adopted, according to the specific situation from the above three steps back one step in the beginning, until the review through.
Second, the software engineering process development forward
A "five-step method." On the one hand, five-step method retains excellent RUP concepts, such as phase, iteration, workflow, artifacts and roles. On the other hand, five-step method using a number of RUP tailored to reduce the complexity of the strategy behind "five steps of the points that" there are about.
1. Determine what the project needs of the software workflow process
The size of the project different, RUP's nine workflow is not always necessary; other embedded software programs generally do not need business modeling workflow. Although workflow can contain parallel execution of activities, but this stage does not care about these, but only to the workflow as black box, that devolved into a workflow activity.
2. To determine which parts of each work out abortion
Because many developers or traditional forms of document review, therefore, may provide abortion work out a traditional document.
3. Determine the stage of evolution between
RUP development process will be divided into four stages (initial stage, the refinement stage, construction stage and transfer stage) is a good way to control risk, is to determine the stage of evolution between the principle of risk control, the decision to each stage Some work on which the flow, each workflow execution to what extent, output artifacts which, to what extent the completion of each job.
4. Determine the stage of the iterative scheme
RUP iteration is a great emphasis on the concept, you can further reduce development risk, the RUP's four stages (three stages in the post-iteration is more common), the decision whether to adopt iterative development, the development of the content of each iteration What.
5. Planning the internal structure of the workflow
Workflow is not the simple accumulation of activities, workflow related to the role, activities and artifacts, and workflow and project size and complexity of the role of the number of such causes. Therefore, we should first decide which of the software process to establish the role; If the second step in the introduction of the traditional documents, but also the traditional document mapped to RUP artifacts; Finally, the internal structure of the workflow planning, usually in the form of activity diagram to out.
If you want to get through the RUP tailoring the software process more complicated, no doubt cut this step is the difficulty.
3, five steps of a few instructions
1. To determine the timing of the software process
In practice, the process of determining the timing of the software is not static. For example, if the new project and the project team previously developed for a project very similar, we can determine the software before the development begins with a software process; If you are not familiar with the project, it is possible in the initial stages can only be determined after the completion of or modify the software process to be used; If the project has many unknown factors, iteration plan to defer to the stage before the start of better workflow planning is also delayed. 2. Five steps after such former Lean fat
Five steps in five steps, three steps before people feel very "thin", then two steps more "fat", which is Why? In fact, the iterative scheme and the role of the establishment have been delayed in order to simplify the software development process. Software development process there are two schools: an activity center and to the role as the center. The RUP workflow is the core concept of the role and activities of both, through appropriate to postpone planning workflow, can be simplified to RUP tailoring. Five-step method is such a tailored RUP process: it is an activity center, it's the first step is to identify activities; and its role in the establishment postponed until the end, not only reduces the complexity of tailoring RUP, but also to retain the work flow advantages.
3. RUP artifacts of traditional documents and correspondence
Between traditional documents and RUP artifacts, and sometimes there is a certain relationship, and often one to many relationship. Therefore, the second step can be five-step method with traditional documentation, not only idiomatic, but also reduce the early stage of software development details of the process, reducing the complexity of customized RUP. To the fifth step, and then broken down into traditional documents RUP artifacts to take advantage of the workflow aspects of RUP guidelines. Traditional "software-defined document" can be broken down into RUP's scope, vision and features; traditional "software requirements specifications" section to the non-functional requirements, including RUP's business rules; so.





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Wednesday, August 4, 2010

8848 tort compensation of the companies set up 1.16 million and made an apology


Year-long national "rogue software" --- the first case, "Baidu, Sohu, in the case of search plug-in v. 8848" finally the High Court of Final Appeal ruling in Beijing under a stop. Recently, the Beijing Morning Post High Court confirmed that the hospital has been made final, decree 8848 companies to immediately stop using the "search assistant" (English name MySearch) on Baidu, Sohu, China and three Chinese search engine, found violations, to Baidu, Sohu, China and found the compensation for economic losses 500,000, 550,000, 110,000, and its Web site home page location to the various public apology.

"Search Assistant" is the 8848 site in December 2004 to provide Internet users a free download search software, website promotion 8848, said that the software can help users more easily search the web. However, soon introduced, it was Baidu, Zhongsou, Sohu and other domestic sites have several major search engines to court.

Three search engines to install the software after users complained of, the original search results page is modified, the user will find the search results page structure and content was modified, and the emergence of 8848 insert the ads, images and other links. Sohu said, according to the installation of "search assistant" of Internet users use the "Sohu" search, the pages have risen by more than Google and other search engines, links, and the system is running slow, the page will appear with the search topic irrelevant miniature graphics, which caused dissatisfaction Sohu advertisers. The user if you want to uninstall the software must also be professional and technical personnel, are usually normal in terms of software, ranging between the virus and the "rogue software."

After trial, the Beijing First Intermediate People's Court accepted the prosecution and three reasons for Baidu, and last year in December 8848 to stop infringement of First Instance ruling, decision 8848 to Baidu, Sohu, China and found the compensation for economic losses 500,000, 550,000, 110,000 . 8848 Appeal, non-payment of compensation, and appeal.

During the trial, the 8848 companies that "search assistant" is only a secondary search engine software, search results page after the installation is different is to make it easier for users to find information more quickly, add a similar picture in picture function there is no copyright infringement.

Meanwhile, 8848 also stated that "search assistant" is provided free of charge to users, customers may voluntarily choose to install the software. The software not only did not damage the interests of the plaintiff, but also enhances the function of search engines plaintiff is a mutual benefit and win-win behavior. In addition, they did not pass the "search assistant" Publish any advertising, so there is no unfair competition.

Beijing High Court of Final Appeal that the defendant unauthorized use of the "Search Assistant" software, resulting in the Baidu page on your visitors can easily visit the 8848 website and the websites, easy to lead or take away the search engine Baidu and other visitors at the same time easily lead to the site system running slow, constitute unfair competition in the several companies, so to maintain the first instance ruling.

As the domestic Internet industry, "rogue software" flooding, not only reduces the user's "surfing experience" will be in the user's knowledge of the case, the harm to the user, so the case has caused uproar in the domestic Internet, but also been recognized as national "rogue software" the first case. Well-known anti-virus software company Kingsoft has also recently published "Network Security Report 2005," said the rogue software harm even beyond the traditional virus, becoming the biggest threat to Internet security.

The industry believes that this decision has important significance of the demonstration, from the law explicitly states that "rogue software" of the offense, also called on more companies and individuals to stand up and sue "rogue software" and use legal means to protect their own interests.






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Monday, July 12, 2010

Media Relations Public Relations Manager, how to protect journalists



Many media company's public relations manager in communication with the general a "temporary hold foot brush" phenomenon. Release or there are information needs of public relations in times of crisis will think to look for journalists to help, during times of very little contact with journalists or media. Even when a reporter interview requests, when the initiative will try to refuse. This has two consequences, first, each time for a message and a message, news value is low. Journalists write the manuscript also generally only bone not the meat. Second, the lack of relationship with the press of daily maintenance, is often difficult to find, "Mr. Key," had forced commissioned by public relations firms or layers of friends, public relations, too, the effect worse.

How, then, to maintain interaction with journalists do, the following points should be met.

1, to reporters classification, the core culture's circle.

2, to maintain the supply of daily information, a staff reporter.

3, the industry experts, journalists willing to communicate with you.

4, reporter's interview request timely feedback.

5, doing the work behind

To reporters classification, training the core's circle

Identify and cultivate key press is to raise the quality and efficiency of media access important way.

Journalists can be divided into the following one is reusable. They are true friends of the nature of man. And you have a good personal friend, and have long-term business contacts. Sometimes, the enterprise or the business leaders at an early stage and this part of the press to maintain good relations, their first image of the enterprise spread a lot of effort. This part of the press in general, will feel the media public relations manager for enterprise and I have certain obligations. Normally, companies where the urban areas of expertise of local journalists and the earliest reports of enterprises involved in national and professional media in this category. As the journalist must ensure that the mouth of the news channels article, so they are generally happy with their Article I of the enterprises to maintain a good relationship.

Second, you can use, but not trust the press. This part of Article I's are generally not professional journalists, they are often in a rush of major news occurs, will come looking for news tips. For them, the company is to provide news material base.

A third reporter is untouchable. This reporter interviewed the general hope for their own gain any form of substantial interest, aim, if not meet, they play a counter-rake, transforming itself into a specialist just to expose shady business people.

The fourth is to safeguard the nature of the press, they are generally older, are veterans in the newspaper in the level of character, but the vast intercourse. Public relations manager for a medium, the master must own the press clearly divided, then the first and fourth categories are the journalists focus on relationship maintenance. Reporters on the third category, mainly Zeyi hide. Media, public relations manager must keep in mind that her own work openly, on the one hand there are news reporters need to provide material resources, on the other hand to promote the enterprise image. Not say that the media and public relations managers is the need for journalists in secret transactions, therefore, reveals a certain desire on the press, especially the initiative to cover the requirements of the feature page newspaper editors must be vigilant to avoid the last.

In my form's relationship, there is a special column to fill, "it feels the company's obligation." In fact, a real public relations manager with the business and maintain good relations with media reporters often feel a certain sense of obligation, and has a special purpose or "chance meeting" type of reporter were not.

To maintain the supply of daily information

Reporters, if maintaining a certain source of news and information is very important to be with. Media, public relations manager of an enterprise in fact fully capable to do this. An enterprise's human, financial, property, import and sale, storage, all aspects and all areas every day that a variety of novelty. These events may appear from the propaganda of the corporate image to help is not great, but after all you can tap into one of the news value, so if there are dedicated staff to refine every day, while providing to the press, long-term adherence, the effect will be quite good .

Work practice, I always arranged for staff to update the company web site news, and the company's internal publications to give reporters the first time, we even created a special public mailbox, everyone's long-term ties have mail password, a send up of news on real-time. In this way, I establish a routine with reporters communication mechanism, so that reporters feel that in everyday life, there is a people and companies often misses them, and they have passed this way, get to know business, and started to pay attention the development of enterprises, so that the enterprise has a good impression. The most important thing is, I let them feel that this was not designed to allow enterprises to get more publicity the news, we just try to provide material for journalists.

In fact, many companies and industry research report data, are not journalists, for markets and products, and reporters are not as familiar within the industry, giving them time and provide them with Suoxu whilst the Image Communication of benefit to the company information, can be on the formation of very effective to help reporters. In general, a large number of consumer-impact events, significant impact on the industry events, employees happen to the social significance of the events of general concern to all journalists of.

Allow themselves to be experts in the industry

A professional medium for public relations managers should be experts in the industry. You should own your industry marketing company, products, technology, brands and other related knowledge and interest in a wide enough to grasp, even competitors, are very familiar with the upstream and downstream industries, allow themselves to be an information repository and database. Let's find you have to communicate the value, can give his thoughts and articles to provide some reference. Now, I have contacted many reporters in the field of articles for Household Appliances, would think of me as interviews with industry experts, and even they will introduce their friends or colleagues in similar topics to do when asked for my observations or interviews related to . Way through the clock, we maintain a very good relationship. Of course, note that the identity of any expert is not allowed at liberty to reveal confidential business enterprises, of course, must maintain an objective attitude in the face of competitors and partners. If you sometimes feel as disclosed is not suitable, then do not forget to told your reporter must take "an industry expert who requested anonymity," as to the best source for your statement.

Feedback

Requirements of the reporters have to do an interview with the positive response, regardless of their coverage is positive or negative.

If it is a strange request an interview with journalists there, then as head of the company's media public relations issue should be the first time thanks to companies and individuals, and expressed hope that the desire to establish long-term cooperation. In addition, negative news coverage of the communication through the press, we can learn to do is press coverage of the starting point for the individual or behind the high-level editing, and media factors.杩欐牱鎴戜滑鍙互鍋氬埌鏈夌殑鏀剧煝锛屼互鏈?揩鐨勯?搴﹁繘琛屽嵄鏈哄叕鍏炽?

銆??鍋氬仛鑳屽悗鐨勫伐浣?br />
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銆??闄勫綍锛氬獟浠嬭鑰呰祫鏂欑櫥璁拌〃

銆??濮撳悕 鐢佃瘽

銆??鍑虹敓鏃ユ湡 鎬у埆

銆??韬珮--浣撻噸 鐗瑰緛

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銆??濡傛灉涓嶅枬锛屾槸鍚﹀弽瀵瑰叾浠栦汉鍠濋厭

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銆??姹借溅绫诲瀷 浜よ皥鍏磋叮鐐?br />
銆??鍩烘湰鎬ф牸 瀹楁暀淇′话 -- 淇′话绋嬪害

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銆??鏀挎不涓婃槸鍚︽椿璺?-娲昏穬绋嬪害

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銆??涓嶈兘涓庡叾璁ㄨ鐨勮瘽璇?br />
銆??浣犺涓轰粬鏈?叧娉ㄧ殑鏄粈涔?br />
銆??鍏充簬涓汉鐨勫叾浠栭噸瑕佷俊鎭?br />
銆??濠氬Щ鐘跺喌--鏄惁鏈夊瓙濂?閰嶅伓濮撳悕 -- 瀛愬コ濮撳悕

銆??瀹跺涵鍏朵粬鎴愬憳 瀹跺涵鍦板潃 -- 鐢佃瘽

銆??閰嶅伓骞撮緞--瀛愬コ骞撮緞 閰嶅伓鐨勬暀鑲茬姸鍐?-- 宸ヤ綔鍗曚綅

銆??瀛愬コ鐨勬暀鑲茬姸鍐?-灏辫瀛︽牎

銆??閰嶅伓鐨勫叴瓒g埍濂?br />
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銆??鍏充簬鍏朵粬閲嶈淇℃伅

銆??鎵?湪濯掍綋鍚嶇О--鑱屼綅--鐢佃瘽

銆??鏈?富瑕佺殑绔炰簤瀵规墜

銆??杩欎竴琛ㄦ牸鏄牴鎹垜鍋氶攢鍞伐浣滄椂閲嶇偣瀹㈡埛璧勬枡鐧昏琛ㄤ慨鏀硅?鏉ワ紝 鍦ㄥ疄闄呭伐浣滀腑锛屼綔鐢ㄩ潪甯稿ぇ銆傚綋鐒讹紝璧勬枡鐨勬敹闆嗗繀椤诲潥鎸侀暱鏈熶笉鎳堛?







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